Wednesday, July 6, 2011

Morning Lecture with Jonathan Hewitt

Today, we visited with Professor Jonathan Hewitt at City University of London, which has the largest journalism program in London with 800 students. He lectured to us about the 10 different daily newspapers and 11 different Sunday papers around London. Here are some of the facts that we learned from him:

·      -- Despite the fact that 85 percent of adults in London read a paper at least once a month, readership is declining.
·      -- The circulation of papers ranges from 160,000 to 2.8 million.
·     --  Advertisers will pay 10 times more for a paper ad than they will for an online ad.
·     -- A newspaper being free cuts distributing costs, and allows for the paper to be seen by more people.
·    --  Because of the steadily declining market for newspapers, some companies are firing the more experienced journalists and hiring new, inexperienced journalists because they will accept less pay.
·      -- Of the 11 papers, three of them are Red Top Tabloids. They are:
-The Sun, The Daily Mirror,and Star
·     --  Two are Mid-market Tabloids:
-Mail, Express
·      -- The other six are quality papers:
-The Telegraph, The Times, The Financial Times, The Guardian, The Independent and i.
                                                  by Jenna Talley

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