Tuesday, July 26, 2011
The Irish Times
The rest of the day we listened to speakers who discussed their role within the paper. The foreign news editor, Paddy Smith, discussed the paper in general and some of its financial troubles. He told us that circulation is falling as well as advertising. This is especially due to the economy crash in Ireland. The fall of circulation is also falling due to the fact that people are just not reading the paper anymore and their target market is beginning to die. As well as most readers are beginning to read online. The news assistant, who spoke with us, informed us that the print issue of the company is the revenue.
The online news editor for the newspaper talked to us about the history of the online edition of the newspaper. There is and e-paper available everyday that is an exact replica of the printed editions. There is currently no subscription needed to participate with the e-paper, but there will be one soon.
Finally, we spoke with the marketing and advertising department. They told us about the importance of the advertisements for the paper. They showed us some innovated layouts and ways they have been advertising in the paper and different uses of space to help build their advertising clientele.
This was such a great experience and the class and I was happy to be able to visit The Irish Times.
For more information visit http://www.irishtimes.com/.
By Jessica Thompson