Today our journey took us to one of London's largest commercial broadcasters; Talk Sport. Our tour was led by the energetic Liam Fisher.
Here are some interesting facts about Talk Sport:
-Their broadcasts, are based off of the information found on "the backs of mostly tabloid papers"
-The listeners of Talk Sport are 80% male
-Almost all products advertised on the stations are therefore geared toward males
-In September/October Talk Sport will have exclusive commentary on the Rugby World Cup
-Famous guests featured on the show do not get paid for their "appearance"
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| Liam Fisher Broadcast Journalism |
Most people that are hired to work at Talk Sport are hired based on contacts they can bring to the table and work experience. On the job training is the preferred method of training, and less attention is paid to your academic background. The production crew and sales department (including freelance employees) are about 35-40 people each, the web department a dozen, and the creative crew is manned by only five people. Guests are usually well-known athletes and are featured either in the studio or by a phone-in broadcast. Athletes on the show are usually football players, but can also be from various other sports such as tennis, cricket, baseball, boxing, cycling, rugby, basketball, and even American football. This radio station appeals to mostly 20-30 year old males, and is going strong with an average of 3.5m listeners weekly. The shows run on-air from 6 a.m. to 10 p.m.
The shows are divided by time frame:
6 a.m.- 10 a.m. The breakfast show hosted by an ex-football player and an ex-cricket player
10a.m.-1 p.m. The lunch show hosted by an ex-football player
1 p.m.- 4p.m. Comedy sports entertainment usually has a variety of guests
4 p.m.- 7 p.m. Drive time
7 p.m. – 10 p.m. Live sport commentary
10 p.m.- 6 a.m. Current affairs and other
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